Client: Competition entry

Celebrating the existing urban character of Great Yarmouth and redefining its shoreline as a new “Green Beach” in the UK both by parks and ecologically-friendly energy sourcing to power local amenities. Creating a catalyst for development of the beach front and of eco-friendly shores in the UK.

Diversifying and reinvigorating the local economy and attractions of Great Yarmouth so that the town becomes a year-round UK tourist destination, including creating a landmark wind turbine with observation platforms to complete the new identity of Great Yarmouth and allow views towards both the town and the off-shore wind farm.

Rationalising the seafront by integrating a green threshold throughout whilst proposing design interventions categorised into different sectors: retail, tourism, leisure, sports, culture, innovation and eco-park, all in relation to the existing urban context and on-going developments within the town.